Entrepreneur, ceo, project manager, creative director
technologist, writer, musician, inventor, dad


Experience is your greatest asset

Austin James Smith is an award winning entrepreneur, creative director and technologist.  He is the founder of L.A. Drones, Future Grade Experiences, and Goodshift Productions, and known for creative technological innovation, unique content campaigns and complex project execution.  He is your ringer when you need a win.

On any given day, you never know what you may find AJS working on:  

–  Building a treatment for Universal Studios

–  UX wireframing an interactive software experience for 3M

–  Directing an Amazon commercial or Ferrari live broadcast

–  Scoring a branded content piece for Intel

–  Designing a systems workflow for NASA

–  Funding, investing or building a new product or business

His diverse skill sets, depth of experience, and ability to assemble highly specialized rock star project teams has positioned AJS as an industry leading Producer & Creative Director.  Whether its explosive one-offs, or multi-year, multi-million dollar campaigns, his novel thinking and consistent execution has yielded hundreds of successful projects.


To learn more about his 16 year journey to the summit, click below:

The Ventures

four unique companies, driving innovation through new technology development

Project Teams

Assembling and leading the best teams in the tech and media industries

When the conch shell is blown, the all stars assemble.  AJS brings together the most talent, highly specialized individuals in the world, hand picked based on each project.


Where it all began. From commercial cinema production to unique viral marketing campaigns, AJS has over 2 billion views on content to date.


We design and build smart products. We then take that knowledge and apply it to branded customer experiences. AI, VR / AR, Robotics, Lights, Software, Hardware, and so much more.


From broadcast to full live experience and multi-year projects, we have the teams that know how to execute from pre-pro to post.

Recent Campaigns

The big ones, end to end project execution. Campaign creation, technology development, experiential activations, and content capture.

Ferrari x Intel

A three year, multi million dollar campaign, driving a motorsports broadcast that featured 5 drones and AI powered graphics.

Bellagio Light Show

250 drones flying in formation with the Bellagio fountain for CES.

Amazon Intersect

All digital content campaigns for Amazon and Intel during Intersect festival.


Product developer and aerial director for the aerofilm agl initiative, building ai / 3d / state of the art camera products
for earth / planet science.

Jurassic World

Custom built flying Jurassic World dino's for Universal, live activation at Hollywood sign.

Live VR @ CES Keynote

300 Googles, for the biggest in press. Live aerial VR demo for the CES keynote.

Sky View Observatory

Custom immersive elevator content experience built for the Columbia
Center in Seattle.

Summer of X-Games

Multi state, multi-activation and content campaign w/ Intel, X-Games, and many more.

Dunk Drone

The build, the tests, and epic story behind working with Aaron Gordon for the NBA Dunk Contest.

Commercial Work

aerial director, director writer and capture by ajs and his teams.

"We build custom technologies to unlock deeper human experiences, which allows us to create authentic, revelatory brand stories."

Play Video

New Technology Development

Beneath the entertainment, AJS and his partners are solving real world problems with patented IoT workflows,
Realtime AI Inferencing, embedded system development, and knee-buckling algorithms.
The business of innovation never falls behind.

Artificial Intelligence

Real time AI detection, object classification, and scalable applications thru computer vision.

Smart Hardware

Hardware, Software, SDK & IoT development for interactive smart products.


Custom built robots and capture platforms for real world applications.



L.A. Drones Clients | Aerial Cinema Portfolio

Contact AJS

new clients, agencies, partnerships, investors, friends. lets go.
Phone: + 1 847 828 8082


326 Sunset Ave,
Venice CA 90291

© FUTURE GRADE TECHNOLOGIES llc 2020 - All rights reserved